(Hong Kong, 13 March 2018) CSMall Group Limited (“CSMall Group” or the “Company”, together with its subsidiaries, the “Group”, stock code: 1815), the largest integrated online and offline Internet-based jewellery retailer in China under the New Jewellery Retail Model, today announced the successful listing of the Company on the Main Board of The Stock Exchange of Hong Kong Limited (“SEHK”).

Shares of CSMall Group were actively traded on the first trading day. Its share price closed at HK$2.39 with an intra-day high of HK$2.50 per share, up 5.04% compared with the offer price of HK$2.38. A total of approximately 64.6 million shares were traded, with an aggregate turnover of approximately HK$158.2 million.

Mr. CHEN He, Chairman, Executive Director and Co-CEO of CSMall Group Limited, said, “We are very grateful for the support and attention from all the investors. Getting listed on the Hong Kong Stock Exchange is an important milestone in the Company’s development. The keen response to our share offer proves investors’ trust in the Company. Listing in Hong Kong does not only allow the company to enter into an international capital platform but also provides sufficient funds for the long-term development of the company to grasp future development opportunities in the industry. The application of Internet technology and big data is a general trend of global economic development. In line with this trend, CSMall Group will continue to play a pioneering and innovative role in the jewellery retail market of China, and maintain and consolidate our position as a leading integrated online and offline ‘New Jewellery Retail Model’ Internet-based jewellery retailer in China, to create the greatest value for its shareholders.”

Mr. CHEN He concluded, “The listing of CSMall Group today marked an important milestone for the Company’s entry into the international capital market. We are honored to receive enthusiastic support from international investors during the global offering.With our leading market position and long-term innovative growth strategy, CSMall Group will be able to capture these opportunties, satisfy unmet demand of consumers, and explore new business opportunities and markets.”

About CSMall Group Limited

CSMall Group Limited ranked first among online jewellery retailers and integrated online and offline jewellery retailers in China, commanding a market share of 5.3% and 7.3%. The online sales channels offer a wide selection of jewellery products to customers with easy access while customers can visit offline sales and service network to enjoy on-the-ground sales and services, including jewellery fitting and maintenance services that are essential for jewellery shopping experience. The group supplement their online platform with third-party online sales channels, primarily television and video shopping channels and third-party online marketplaces. As of 31 October 2017, they had 31 contracted third-party online sales channels operators and 115 CSmall Shops located in 17 provinces and municipalities in China.